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L'Avenir products have been seen on CNBC Television, Home Shopping Network, The Shopping Channel of Canada and in over 300 National and International publications.
MTV's The Real World V (Story in Total TV Magazine)
SCARGAZING
Remember Joe, the short, entrepreneurial Brooklynite from MTV's The Real World V in Miami? Of course you do. Turns out his scar (an unsightly one-incher on the left side of his neck) was recently responsible for a New Jersey business deal that can only be described as Lynchian. The true story goes like this: Joes's scar was singled out by one stranger, viewer Mike Marenick.
Marenick is the president of L'Avenir, a company that sells a healing cream called HealFast, along with products such as Cellutone, a cream that "tightens" unsightly cellulite dimpling. Well, Marenick decided to write to Joe to propose a business deal. Joe and his scar accepted. Now the three are L'Avenir partners. Cut to a publicity event for the products at the Staten Island, New York, mall where Joe and his leggy, Amazonian model girlfriend Nic are eager for the opportunity to promote the products. "MTV bought us roller blades - the professional kind - and my knees are all wrecked up", Nic offers, leading up to a long description of the beneficial qualities of HealFast. "As a woman in [modeling], it was like oh, my gosh, what am I going to do?"
The dynamic duo was seated at a long confrence table (well actually a study-hall table) behind a sign that read no autographs without purchase, Please! Sadly, though, the two weren't exactly inudated with autograph requests. "I called around to let the press know that Nic and Joe would be here", Marenick explained. "But that was the day the O.J. verdict came down and the presidential address was given. No one would call me back" Obviously, the Real World gangs's complete lack of business chutzpah had hopped on a jet and traveled north, as apathy once again reared it's ugly head. Damn it! We are pulling for you, Joe. Didn't you learn anything from your expirience in Miami? Well, in the relationship department, at least, we found that the he and Nic certainly have.
"We're trying to keep our personal lives personal", Joe retorted when asked about the engagment status to Nic, an event that was so lovingly catured for audiences everywhere when the New York native proposed to his sweetheart at his college graduation. When probed further on the subject, the couple lanced at each other, becoming scary mutant twins as they cloyingly smiled and once again uttered those same words in unison - slowly and carefully as if their interviewer were deaf. Or old. Or not from an English - speaking nation. "We're......trying......to keep our....personal lives.....personal." Obviously even L'Avenir's HealFast cream can't erase the emotional scars left by allowing your volitale relationship to be presented to a national television audience. Go figure.
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